Posted on 25. Mar, 2013 by Jason Brown.
The Making Innovations That Inspire webinar, held on March 19, explained how to get more innovations to market and the role consumer research can play in doing so. The session featured a presentation from Jason Brown, President & CEO of Vantis, Ipsos InnoQuest. With the goal of improving how people look at research as an [...]
Posted on 06. Mar, 2013 by Mike Weisberger.
Traditional consumer shopping habits place the responsibility on us to find companies that will offer the product or service we want to buy. But now, a number of innovative companies are hoping to turn that model inside out so that the sellers have to find you. They’re vying to empower buyers to make requests and [...]
Posted on 01. Mar, 2013 by Jason Brown.
If you have ever done or reviewed marketing research, how often have your reactions fallen into the following categories? This totally misses the boat Maybe it’s good, but I don’t think anyone will get it It’s a nice confirmation of things we already know I learned something new that I can use right now Obviously [...]
Posted on 08. Feb, 2013 by Jason Brown.
Driving consumer insight into an organization has always been a mix of good science and good storytelling. The balance is shifting towards attention-getting storytelling, and we consumer insight professionals can learn some things about grabbing eyeballs and memorable storytelling, from even unexpected places. 1) If the mention of TMZ was an important reason you clicked, you [...]
Posted on 28. Jan, 2013 by Brian Baecker.
This is a follow up piece to a post we wrote in September 2012 where we looked at the release of the iPhone 5 and what that meant for future Apple innovations. Apple reported Q4 earnings last week and despite having a record quarter, the company is taking some serious heat on Wall Street. Investors [...]
According to Catholic theologian Thomas Aquinas, all organisms have souls. And according to many philosophers through the centuries, souls are incorporeal, meaning they don’t need a physical body in order to exist. Heady stuff, and even more so when you think about it in terms of corporations having souls. I suggest that corporations do have [...]
Posted on 09. Jan, 2013 by Sveta Gitelzon.
Remember when Google was just a search engine, Apple only made computers, and Amazon just specialized in e-commerce? Lately, it seems that every large tech company is trying to be the “jack of all trades,” but by dabbling in so much, perhaps they are becoming a “master of none.” Google has evolved from search to [...]